Hamleys Toy Shop
Venue: Dundrum Town Centre
Date: OPENS OCTOBER 2008!

Ever since Cornishman William Hamley opened his first store in London in 1760, Hamleys has been busy establishing itself as one of the most enchanting toystores in the world.

It's become synonymous with theatre, magic and entertainment, with demonstrators onhand to bring the store to life and plenty of special and unusual events to enjoy every week. The flagship store in London has become a huge favourite for exclusive launches, press photo-calls and parties - and, from this October, Irish shoppers will be able to enjoy this unique shopping experience for themselves, when Hamleys open their first ever stand-alone European store (outside of the flagship shop) in Dundrum Town Centre!

The store, which will occupy 37,000 square feet over three floors, promises to replicate all the magical and experiential elements of the London branch. There'll be a huge range of toys on sale, of course, from the much-loved brands to more traditional and nostalgic toys (not to mention a great line of quirky and unusual products).

But there'll also be exclusive product launches, roaming magicians, a teddy bear park, a puppet area, a rally dome, a cuddly soft animal area and much more. There'll also be a very special fun2learn area for preschool children, and loads of special events - including face painting, treasure hunts, trails, amazing competitions and even visits from much loved children's characters.

Hungry shoppers will able to grab a bite to eat at the Hamley's Cafe, which will sell delicious and nutritious meals and snacks, specifically appealing to children (though adults are sure to find them tasty too). There'll even be facilities for private parties and events.

So rediscover the magic and excitement of toy shopping at Hamleys in Dundrum Town Centre this October - it's like Christmas coming early!